"Waters has written an important, insightful work for anyone
interested in developing meaningful competitive intelligence processes. This
book connects the competitive intelligence process to business strategy,
which is often a missing link."
— GARY E. COSTLEY, chairman and CEO (retired), International Multifoods, Inc.
COMING SOON!
FROM THE PUBLISHER...
IN THIS GROUNDBREAKING BOOK, T.J. Waters has turned his experience collecting and analyzing competitive intelligence for the CIA into effective strategies for businesses wanting to stay on the leading edge of their industries. The book describes a practical process from planning (identifying competitive threats and determining the resources needed to counter them) through implementation (creating an organizational strategy) to execution (collecting key information and turning it into bottom-line results). The book is filled with illustrative examples of companies from start-ups to multi-nationals that have used similar strategies successfully.
• Offers a key resource for gaining competitive advantage in tough times
• Outlines a proven strategy for planning, implementing, and executing a strategic plan for bottom-line results
• Written by T.J. Waters who has combined his intelligence expertise with his years of business experience
This book clearly shows that it's no longer a question of becoming the next Google, IBM, or Coca-Cola-it's all about knowing what your competitors are doing.
COMING SOON!
GALLAUDET UNIVERSITY PRESS' FIRST PUBLISHED NOVEL! Read the synopsis, watch the video trailer and decide for yourself: What would I do in Amy's shoes?
